ANAYA by Kiran Chaudhry was established in Lahore in 2016 as a collaborative venture between popular Artist and Entreprenuer Kiran Chaudhry and Resham Textile Industries Limited, an established Textile business in Pakistan.

The brand was set up to fill a perceived gap in the market for high quality fashion at affordable prices. The idea was to provide an aesthetically advanced yet highly accessible offering in the women’s ethnic-wear segment, essentially providing designer aesthetics at high street prices.

In a very short span of four years the brand has quickly become one of the top go-to brands in the country with a loyal following in Pakistan and abroad. Providing unmatched customer service, a no-fuss returns and exchange policy, the online store has grown from strength to strength.

In 2019, the brand has ventured into couture and luxury lines and set up its very first retail store in Lahore.