AUJ – A print and fabric based design movement from Pakistan.
In classic Persian and Urdu literature, AUJ is the place where the mountains meet the stars. It is a place of mystical beauty and serenity. Removed from the confines of time or convention, this halfway point between the heavens and the earth is a testament to human endearment and will.
Diving deep into antiquity and culture, we’ve showcased multiple design disciplines from all around the Subcontinent and fused them with European Bauhaus geometry.
Movements such as blockprints, ralli, ajrak and chikenkaari blend with royal Mandarin, Victorian and Persian motifs to give rise to a design movement that is unique and different.